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clearcode.cc | ||
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www.kevel.com
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| | | | | Dive into what a Utility Publisher is, how they differ from traditional publishers, and how best they can monetize with ads. | |
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newormedia.com
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| | | | | Programmatic advertising has opened up a whole new world of advertising revenue for publishers. Using ad tech, publishers can leverage programmatic to generate passive revenue from a web page and gain access to a huge pool of advertisers without havingRead more... | |
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www.taboola.com
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| | | | | Launching digital ad campaigns can be complicated: You have to collect data, understand your audiences, and create relevant content that drives customers to action across the channels they visit. With more screens and information vying for your audience's time and attention, brands need a simplified way to deliver ads at scale and cut through the [...] | |
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nicolas.kruchten.com
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| | | There doesn't appear to be a good Wikipedia entry for RTB for me to link at the moment, when I want to blog about it so I'll draft my own explanation here. (Edit: there is an entry now, but I like my characterization better!) Keep in mind while reading this that I'm looking at RTB as a software engineer with an interest in economics, rather than as an ad industry veteran! | ||
